From 18% to 82% online bookings in 2 months
SQUASHOK Katowice is one of the largest squash clubs in Silesia — 6 courts, a regular tournament programme and more than 800 active members. Before Playmore, managing bookings took up hours of work every day. Today the club runs almost entirely on autopilot.
6 courts, 2 receptionists and Excel weren't enough
SQUASHOK opened its doors in 2018 with a simple system: a paper booking diary at reception, WhatsApp for regulars and Excel for invoicing. At first it worked. Once the club grew to 800 members and 6 courts, it stopped working.
In peak months, the receptionists handled more than 200 calls and messages a week. Double bookings happened several times a month. No-shows caused losses of 2,500–3,000 PLN a month — because without prepayment the club had no way of enforcing its cancellation policy.
The biggest problem? No data. Management did not know which courts earned the most, which hours were chronically underused, or how to lift occupancy above 35% in the middle of the day.
What changed
- Bookings by WhatsApp and phone — 2 people on reception all day
- No compulsory upfront payment — around 30 no-shows a month
- Occupancy between 10:00 and 15:00 below 35%
- No visibility of which courts were the most profitable
- Invoices issued by hand in Excel
- Bookings 24/7 via the app and the website widget
- Upfront payment required — no-shows dropped to zero
- Off-peak occupancy rose to 58% thanks to last-minute offers
- RevPACH dashboard shows revenue per court per hour in real time
- Invoices generated automatically via integration with Fakturownia (Polish invoicing software)
The numbers after 60 days
March 2026 vs March 2025. The growth came from higher off-peak occupancy (last-minute offers), the elimination of no-shows and small price rises based on RevPACH data.
Before Playmore, only 18% of bookings came in through online channels. Today the receptionist mostly helps visitors with questions — rather than answering calls asking "is there a court free at 6pm?".
A "last-minute" slot at 20% off is sent automatically to a waiting list 48 hours before a court would otherwise stand empty. Today 70% of last-minute offers are taken up.
"Playmore changed the way we think about our courts. We used to count bookings. Now we count revenue per court per hour — and we know exactly where we are leaving money on the table."
What SQUASHOK uses in Playmore
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